As football season is in full swing what I love about the game is how it challenges even the best players not to rely solely on the playbook. The football team, the coaches and even us fans know how much the athletes’ mental state of mind will impact how the game will play out. So, which is more important? The playbook or their mindset?

How can you choose one over the other? They’re both critically important to winning the game.

Even though most of the clients I help are established Entrepreneurs and small business owners who have had many prior successes it seems that discouragement can still attack and destroy even the best laid strategic plans.

Here’s what some common voices of discouragement have sounded like:

1. The economy has dried up a lot of our business

Step 1: First, identify your thoughts. What are the actual thoughts that keep playing quietly in the back of your mind? You can’t change something you can’t name.

Step 2: Decide not to buy into destructive beliefs. There might be a grain of truth behind every one of your discouraging thoughts, but recognize that truth can be twisted completely out of context. Step 3: Re-frame those discouraging thoughts into statements or questions that will re-direct your focus on something that is useful and positive. For example: 1.  The economy may have reduced the low hanging fruit we were used to getting, so what can I (we) do today to get better in our business growing skills? 2.  People may now be more careful in their buying decisions, so how can I (we) learn more accurately what does motivate our target market to want to buy? 3.  Sales and marketing doesn’t come naturally to me, so what steps can I take to improve my skills in sales and marketing?  Who can help me improve those necessary skills? Writing down your discouraging thoughts and re-writing them with encouraging, empowering thoughts is a powerful way to get your head in the game, so you can win in accelerating your business growth in 2012. It’s natural to expect to plan on rigorous physical and mental conditioning exercises before you play in a high stakes football game. But, there’s so much more at stake for you in your business success, so why not invest in the very best coach to help you win this upcoming 2012 season? The missing ingredient to your business growth success may very well be that you are trying to play your best, but with no coach. I would like to be that coach for you where we can partner together to co-create your game plan and help you win over discouragement once and for all. You might just discover even one piece of feedback that will set the domino course for 2012 in a whole new direction for your business growth.

About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development.  Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com  To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947. 

© Copyright 2016