by Yoon Cannon | Success Mindset
Your Mission Critical Business Growth Plan
There are many roadblocks and obstacles that stand between you and success. Running a business isn’t easy, but one thing that is for certain is that defeating your demons and overcoming those gremlins that stand in your way can be the hardest part of growing a business.
As entrepreneurs we expect to write out our business growth plan to include things like our marketing strategy, our customer service strategy, our cash flow strategy and our organizational development strategy. These are all important pieces to have in our business growth plans. However, in 100% of all the strategic plans I review from small business owners to CEO’s of mid-size companies, there is a chapter missing that in my opinion, is mission critical to have in place. That is — how do you plan on winning the battle of your mind? (more…)
by Yoon Cannon | Success Mindset
Imagine for a moment the struggle and doubt the Wright brothers faced as they made attempt after attempt to create a “flying machine”. They financed their scheme with the proceeds from their bicycle shop, they toiled after work hours in oblivion. Later, when the brothers started to have some success with their flying efforts and gained notice from the press, Europeans accused them of lying. Others ridiculed them. It was a harebrained scheme and there were plenty of others with far more resources than they. What gave them the audacity to think they could out maneuver Dr. Samuel Langley, the Secretary of the Smithsonian who had both wealth and the NY Times covering his every move? (more…)
by Yoon Cannon | Marketing and Sales Blog Posts
Does your business feel like a roller coaster ride where sales are either at an exciting high or they’re at a panic level low? This pendulum is stressful on your cash flow. It’s also highly stressful on your mindset.
So, what can you do to build a customer pipeline so you can have a steady flow of new clients instead of living through spikes of feast or famine? Building a strong customer pipeline doesn’t have to be something all that complicated. It can be as simple as segmenting your interest groups from your customer groups. Then from there mapping out a sequence of offers to both groups that will entice them and invite them to move from no risk, to low risk offers.
Here are my 7 key stages to building a strong customer pipeline that you can implement right away into your business today: (more…)
by Yoon Cannon | Outsourcing and Hiring Tips Blog
Question: “Do performance reviews really work?”
— Avril Balderson, CPA Firm in Australia
Yoon’s Answer: Avril, my short answer is YES!!!!! They do work!
So, why do they don’t work so well for some companies? …What I see is that many companies have performance reviews that just are not specific enough about what the tangible actions and behaviors they want to see more of and which they do not tolerate. This can be slippery if the company does not have a job description written out that clearly describes what the expectations are on specific tasks, results and behaviors. (more…)
by Yoon Cannon | Outsourcing and Hiring Tips Blog
Here’s an interesting question I received on Linkedin from Richard Sink who asked:
“What lessons can you share with us about strategies when trying to turn your ideas (be it for social good or professional gain) into a reality?”
Hi Richard,
Great question. I work with start up’s on launching new ideas as well as established companies on re-inventing themselves in the marketplace.
I’d like to offer you a great format I use with my clients through this process. It’s the 8 stages of a start up which should be followed in this order: (more…)
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