by Yoon Cannon | Outsourcing and Hiring Tips Blog
Recruiting the right talent is critical for business owners to quickly scale your business growth.
So, how do you go about finding top talent?
Many companies are trimming down on payroll in an effort to run leaner. But, staffing decisions affect both budget and revenues. While high turnover certainly bleeds resources, low turnover can also inhibit a company’s growth if that staff has gone stale. Seniority should not win over stagnant.
In either case, recruiting the right talent will be vital to survive tough economic times and to thrive in years to come. Although more people are out looking for work today, business owners will still have to compete to attract and recruit top level talent.
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by Yoon Cannon | Time Management/Productivity
The Fortune is in the Follow Up
When it comes to business development we know we should follow up with prospects multiple times. But,
Yup! I used to forget too.
Sure, I have CRM system and other tools that use automations, but there’s a lot of times when it is quicker to just to fire off a bunch of emails straight from your gmail account … but then .. life gets in the way of all our good intentions, right?
That’s why I decided to add Boomerang to my follow up toolbox.
What is Boomerang?
This is not the Boomerang App used on Instagram and Facebook that takes videos and makes it repeat itself from start to end in seconds. Yep, that app has the same name as this one but just to clarify. This isn’t that app we are going to talk about.
Boomerang for gmail and outlook is an app that allows you to write an email and automatically send it later on the perfect time you scheduled it. Plus, it has a feature that will also notify you if you don’t get a reply on the email you sent and/or if the person you sent it to did not even open the email.
Having Boomerang is like having your very own executive assistant who alerts you on who to follow up on your email prospecting efforts.
Some also use Boomerang to email themselves reminders for next day, or next week, etc. It allows you to organize your inbox to prevent email overload. It is a useful and a simple tool to use that can be installed on IOS and Android smartphones too.
Boomerang is a Google Chrome browser extension when you’re emailing from your laptop or desktop.
Why Should You Use it in Your Prospecting
This can easily help you in prospecting clients because it has the capability to track responses. Unopened, unreplied emails will then boomerang back to you based on the setting you had when you sent the email.
You have the ability to set the date when it will be boomerang back at you and to varied situations stated below:
- If not opened
- If not clicked
- If no reply
- Regardless
You can identify who to follow up in regards to your proposal let’s say.
How to Download and Use Boomerang for Business
Here is how to download and install it as a browser extension.
- Go to Boomeranggmail.com and click INSTALL
2. A pop up will come up and click add extension. Let it run and that’s it.
If you learn better through video, here’s a good demo we found:
QUESTION: What’s a favorite productivity tool you use in your business development process?
by Yoon Cannon | Marketing and Sales Blog Posts
Are you frustrated with the results you’ve been seeing from traditional live networking events? Well, did you know if you run a strong online campaign that will help you convert more prospects who you meet offline? That way, the people you do meet face to face at live networking events have many ways to stay connected with you and to learn more about your area of expertise.
Here are 5 key ways to help you double your networking results:
1.) Make sure you’re networking with your target market or referral partners
If you want to double your networking results, the first thing to check is to make sure you’re not fishing in the wrong pond! There are hundreds of different networking events and opportunities you could spend your time attending. But, that does not mean that they are necessarily the right crowds for you. Seek first networking groups and events that attract a higher percentage of attendees who do fall in your ideal target market profile. It’s much harder to get the visibility you want in a group that is diluted with too many people who are NOT your target market. (more…)
by Yoon Cannon | Marketing and Sales Blog Posts
Sorry, This LinkedIn Webinar is Over.
Check out our current mini class on
How to Use Digital Marketing to Grow Your Business
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LinkedIn is the world’s largest professional social network with an astounding 165 million users inside a targeted audience of business professionals. And yet, only a tiny fraction of LinkedIn users are leveraging this free online social network to successfully generate leads and new business.
If you are currently not generating $100K in new business from LinkedIn you need to hear my message this Wednesday on this first time ever complimentary webinar. (more…)
by Yoon Cannon | Success Mindset
Imagine for a moment the struggle and doubt the Wright brothers faced as they made attempt after attempt to create a “flying machine”. They financed their scheme with the proceeds from their bicycle shop, they toiled after work hours in oblivion. Later, when the brothers started to have some success with their flying efforts and gained notice from the press, Europeans accused them of lying. Others ridiculed them. It was a harebrained scheme and there were plenty of others with far more resources than they. What gave them the audacity to think they could out maneuver Dr. Samuel Langley, the Secretary of the Smithsonian who had both wealth and the NY Times covering his every move? (more…)
