Revenue Leadership for SMB’s Owners
Fractional CMO & CSO Services
Transform Your Marketing and Sales into One Predictable Growth Engine
If your marketing and sales operate as two disconnected silos, you’ll always get random spikes instead of reliable growth. My Fractional CMO + Fractional CSO Services unify your entire revenue engine – demand creation and demand capture – under one accountable leader
The Real Revenue Problem for SMB Owners
Do you struggle with inconsistent pipeline, feast-or-famine revenue, or fragmented marketing and sales?
Marketing may be driving clicks, eyeballs, or “activity”… but not qualified opportunities your team can close.
Sales might be busy, but overwhelmed chasing bad leads, missing follow-up, or reinventing the process every time a new rep joins.
The result is:
- Wasted ad spend on vanity metrics
- Inconsistent lead follow-through
- A founder who spends way too much time jumping in to save deals, fix messaging, or make last‑minute decisions.
Under the surface, the real problem is structural: marketing and sales operate as separate worlds, with no single leader accountable for how they work together to produce revenue. You’re trying to grow with half a system.
If you’re an SMB owner, founder or CEO, you don’t need more random tactics. east-or-famine revenue, or fragmented marketing and sales?
You need
one accountable leader
Who connects demand creation (marketing) with demand capture (sales) so your business grows in a steady, compounding way instead of in stressful, unpredictable sales cycles.
Why Boosting Revenue Requires Both Marketing and Sales
Boosting Revenue Requires both Demand Creation (Marketing) and Demand Capture (Sales). Focusing on just one side is why so many SMBs plateau. If you only focus on demand creation, you might see more website traffic, leads, or discovery calls—but they stall, ghost, or don’t convert because there is no strong sales process or leadership to consistently capture that interest. If you only focus on demand capture, your sales team works harder and harder to squeeze a trickle of poorly qualified leads, burning out on bad fits and discount wars.
Sustainable growth happens when both sides are built as one system.
MARKETING’S JOB is not simply to “get our name out there.” Marketing’s job is to attract and educate the right prospects so they show up to sales already primed to buy.
SALES’ JOB is not just to “close more,” but to follow a clear, repeatable process tuned to the way those buyers think, decide, and move through your funnel.
One function creates demand; the other captures it. Both must be led together if you want predictable revenue instead of random wins.
The Unified Growth Model:
Your End-to-End Revenue Leadership
Demand Creation + Demand Capture = Predictable Revenue
Many SMB owners choose between marketing leadership or sales leadership. You need both.
But, as an SMB owner, we understand you may not have the budget to hire two to three full-time executives to fill these roles. Larger organizations can take on the $300K-$400K per FTE (with benefits, bonuses and stock options) and hire a full time Chief Marketing Officer, a Chief Sales Officer as well as a Chief Growth Officer.
We solved this problem for SMB owners by offering seasoned executive leadership you can embed into your team on a fractional level. Revenue Leadership (aka Fractional CMO / CSO) is where one leader owns the strategy and execution of your entire revenue engine—from first touch to closed‑won and beyond – not just isolated marketing or sales activities.
As your Fractional CMO + Fractional CSO, I build and run the full revenue engine:
Fractional CMO (Chief Marketing Officer)
- Builds your go-to-market strategy
- Clarifies positioning
- Installs KPI’s and scalable marketing campaigns
- Manages marketing team execution to generate leads
Fractional CSO (Chief Sales Officer)
- Builds a high performing sales team
- Coaches reps to improve conversion
- Installs a repeatable sales system
- Ensures pipeline moves predictably and consistently
Together, you get one accountable owner for revenue and one system for predictable growth.
Who Fractional Revenue Leadership is For (and Not For)
Revenue Leadership is for founders and CEOs who:
➜ Have product–market fit and some consistent customers, but revenue is plateaued or unpredictable.
➜ Are investing in marketing and sales, but don’t feel confident about what’s actually working.
➜ Feel stuck between hiring a full-time CMO, a head of sales, or yet another agency, and want one accountable leader instead.
➜ Want both strategy and sleeves-rolled-up execution, not just more reports, slide decks, or disconnected vendors.
It is NOT a fit if you:
❌ Do not yet have clear product–market fit or any repeatable customer wins. (consider business coaching for this)
❌ Only want a single channel vendor (for example, just SEO, just LinkedIn, or just SDRs).
❌ Are looking for a hands‑off advisor who checks in once a week instead of driving execution with your team.
❌ Want a quick “hack” or single campaign to fix years of structural issues in how revenue is generated.
How It Works:
The Fractional Revenue Leadership Process
The first phase is a deep diagnostic across your entire revenue flow. This includes your positioning, offers, marketing channels, funnel, sales process, team structure, tech stack, and numbers. The goal is to find the real bottlenecks: where leads are leaking, where deals are stalling, and which gaps in strategy or execution are holding back growth.
Next, the focus is on designing a simple, actionable growth plan that aligns marketing and sales around one clear north star. Together, ideal customer definitions, messaging, and offers are clarified, and decisions are made about which channels to prioritize, what “good” pipeline looks like, and what success metrics should be tracked. Everyone gets on the same page about what the revenue engine is supposed to do and how.
With strategy in place, the demand creation side is built. That might mean sharpening your website messaging, creating authority content, designing campaigns, optimizing your LinkedIn presence, or building lead generation funnels appropriate for your stage. The aim is to create a consistent flow of qualified opportunities that fit your ideal profile, not just increase vanity metrics.
In parallel, the demand capture side is installed or upgraded. This covers your sales process from first conversation to close: how leads are followed up, how discovery is run, how proposals are structured, what is said on calls, and how your CRM is used to support all of this. A clear sales operating rhythm is implemented, meetings, scorecards, and routines, so the team develops consistent habits that drive results.
Revenue Leadership is not a “plan and vanish” engagement. Acting as your Fractional CMO and CSO, the role is to lead weekly or bi‑weekly revenue meetings, work with your marketing and sales resources, coach team members, and keep execution aligned with the strategy. This is where the heavy lift happens: making sure that what is on paper actually happens in the field.
Once the engine is running, attention shifts toward optimization and scaling. Metrics across the funnel are tracked, winning campaigns and plays are doubled down on, and underperforming efforts are adjusted or cut. As revenue becomes more predictable, decisions about hiring, budget allocation, and new initiatives become easier and less risky because they are rooted in real performance data, not hunches.
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What’s Included in Fractional CMO + Fractional CSO Services
A typical Revenue Leadership engagement includes:
- Strategic ownership of your revenue plan: clear targets, forecast assumptions, and growth priorities.
- Development and refinement of your go‑to‑market strategy, positioning, and offer structure.
- Leadership of your weekly revenue rhythm: marketing and sales meetings with clear agendas and actions.
- Hands‑on collaboration with your existing or outsourced marketing and sales resources.
- Design and refinement of campaigns, content priorities, sales plays, and pipeline process.
- Ongoing review of key metrics and recommendations on where to invest next to move the needle.
Most clients begin with an intensive 90‑day Revenue Engine Build, focused on diagnosis, strategy, and initial implementation. After that, the relationship typically moves into an ongoing leadership and optimization phase where the system is refined and scaled over time.
Why Revenue Leadership vs In‑House Hires or Multiple Vendors
You take on executive‑level salaries and benefits before having the systems in place to fully leverage them.
At the same time, working with disconnected agencies and consultants for marketing, lead gen, and sales training means you spend your own time trying to coordinate and align people who are not responsible for the same outcome.
You gain executive‑level ownership over both marketing and sales without the full‑time cost.
You avoid the complexity of stitching together multiple narrow vendors. Instead of having one partner optimizing for clicks, another for meetings, and another for training, you have a single leader optimizing for profitable, predictable revenue.
This structure also brings clarity internally. Your team knows who is responsible for what decisions in the revenue function, and you know that when marketing or sales problems show up, they are addressed as part of one system, not as isolated fires.
Frequently Asked Questions
We offer flexible customized end to end solutions, so clients can engage with us for only Fractional CMO or Fractional CSO or both. If your revenue depends on both generating interest and closing deals and for almost all B2B SMBs it does, then yes. The most common pattern in stalled growth is strength in one area and weakness in the other, with no one responsible for knitting them together. Revenue Leadership ensures both sides are deliberately built and led as one.
Revenue Leadership can work alongside existing leaders by aligning strategy, tightening execution, and filling gaps where senior guidance or cross‑functional leadership is missing. The goal is to strengthen and enable your current people, not replace them unnecessarily.
For many SMBs, this is the ideal time for fractional leadership. It helps design the right structure, clarify which roles to hire next, and avoid expensive mis‑hires in both marketing and sales. You get the strategy and leadership in place before you scale headcount.
Every business starts in a different place, but the patterns of change are similar. Early wins often show up within the first 60–90 days as messaging sharpens, pipeline visibility improves, and obvious leaks are closed. Larger, compounding gains usually build over the following quarters as the new system is run, refined, and scaled.
You will be involved most heavily at the start, during diagnosis and strategy design. After that, your role shifts into a consistent but lighter leadership cadence, making key decisions, reviewing progress, and unblocking the team, while Revenue Leadership drives day‑to‑day execution with your people.
Why This Model Works Better Than Traditional “Fractional” Offers
Most fractional leaders or agencies focus on either marketing or sales.
That still leaves you coordinating vendors, fixing misalignment, and managing two pipelines.
This model gives you one revenue owner, two master Builders (CMO + CSO), and one predictable growth engine that compounds.
Ready to Accelerate Your Revenue?
to see whether Fractional CMO + Fractional CSO leadership is the right fit for your stage.