by Yoon Cannon | General, Business Growth Tips Blog, Marketing and Sales Blog Posts
You know it’s the key to more success but there are certain strategies that could make it more effective for you.
In my seminar last week, “Double Your Networking Results” I laid out 7 tips for powerful networking.
The key message was this. Networking is about building relationships. If you become a resource for others by being helpful and connecting people you’ll double your networking results.
With that said, let’s look at a simple strategy for targeted networking. Targeted networking means choosing an industry (outside of your own) to serve.
I gave an example of a web designer who targeted the construction industry and soon became the “go to guy” for web design in that industry.
Is there an industry your business could focus on and become known as the best resource for your area of speciality?
If you need help defining your target audience call me for a free 30 min Discovery Session.
About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development. Grab free valuable gifts and resources at https://www.ParamountBusinessCoach.com To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947.
© Copyright 2016
by Yoon Cannon | Marketing and Sales Blog Posts
You love what you do. You love being your own boss and having full control of your day to day and your future. As a business owner you also understand that business can go up and down. So, what can you do when business is down and you find yourself with little or no prospects in your pipeline? Here are 4 strategies for struggling businesses that you can do right now to attract more clients and increase your sales.
1) Define your VALUE – Differentiate your product or service from the competition. Customers purchase products or services to obtain more value than they currently have. Clearly communicate what the specific, positive impact to them will be when they hire you or purchase your products. What is it they are really buying to help them get what they are missing right now? If your service saves them time, the customer is really buying more time. You can then define the value to that customer as the measurable results they can achieve with the extra time they bought. Other values include saving money or leveraging your knowledge to gain speed to market. Gaining greater status is also another common value.
2) Troubleshoot the ISSUE – Identify where the gap is in your business. There could be a multitude of reasons for your low profit levels. The following are some key questions that should be defined in your business plan. Creating or updating your business plan is an excellent way to help you gain clarity for troubleshooting the issue. You want to answer questions like:
- Is your product or service in low demand?
- Are there advancements in technology overshadowing your product?
- Is there high competition?
- Is your target market poorly defined?
- Do you have the right talent on your team?
- Are you profit margins enough to sustain your business?
- Are you employing the right marketing strategy that yields high sales conversion? (more…)
by Yoon Cannon | Marketing and Sales Blog Posts, Time Management/Productivity
How’s your business going? If you were asked this question would you know at any moment whether profits are up or down? Would you know by what percentage or by what amount your profits have increased or decreased? Why should you care to know these answers?
Because not knowing is costing you time and money. Why spend all year chasing business that’s actually costing your more than it’s helping your bottom line?
If you don’t know, you’re not alone. The harsh truth however is you should know. Why most entrepreneurs don’t know is that they aren’t working on the business regularly to do the critical small business planning. The good news is these steps are not things you have to do every week or month. You can do these steps just once a year, but make sure you refer to the plan throughout the year. (more…)
by Yoon Cannon | Marketing and Sales Blog Posts
If you hate selling, you’ll love my 6 tips on how you can attract, engage and convert new clients.
Why prospect? Why solicit? Why cold call? Why not instead attract prospects who are already actively looking to work with someone like you?
Watch my short video on 6 tips to implement right now that will get your target market calling you. Please share your comments and questions on the video. (more…)
by Yoon Cannon | Marketing and Sales Blog Posts
First off, it’s not your fault!
Have you ever heard impatient bosses sternly demand that their people get out there and “MAKE IT HAPPEN!“ … OR ELSE…? Or, perhaps maybe you’re that boss.
After all, as Peter Drucker so famously said, “Nothing happens until someone sells something.“
So then you ramp up your urgency to get out there and make it rain. You blast out one email after another. For endless hours you smile-while-you-dial phoning potential prospects, but all you get are no answers, no replies and “no” responses to setting up appointments with you. (more…)
by Yoon Cannon | Marketing and Sales Blog Posts
In the old days I used to drop $30,000 a year to be listed in 5 different Yellow Pages and Super Pages phone books. Like so many other business owners, I did that because it used to be that most people would pick up the phone directory when they were looking to hire and fill a need.
The sad part is that in 10 years I spent $300,000.00! — which turned out to be a tremendous cost (not a worthwhile marketing investment at all). You commit to one ad which you cannot change for a full year — not a smart offer by the phone books.
The GOOD NEWS is that today’s buyer behavior has changed. Most people are no longer even picking up the phone book to hire someone. They’re jumping online. (more…)
