Optimize Your WordPress Blog Every business today should have a blog. Publishing new blog content regularly is one of the easiest ways to quickly build your authority and thought leadership within your industry. The many advantages, like reaching the press, improving SEO, building your know-like-trust factor and more, all make
About two years ago, Google started penalizing websites that are not friendly to mobile visitors, since mobile traffic now comprises the vast majority of all internet traffic. In August of 2016, Google announced that it would begin penalizing websites that have what Google considers “intrusive” pop-ups. Here’s the official Google
Social media overwhelm––what does it mean? To me, it means understanding that for your business to succeed this year, you should have an effective presence on at least one social media network. My favorite is LinkedIn. Knowing that these strategies can help you generate more leads. Seeing everyone else benefiting
Are you struggling with entrepreneurial overwhelm? It’s a wall that most, if not all, business owners face at some point. Did you know that you can achieve greater success and business efficiency by actually doing less? The secret is to identify the tasks that result in the highest-value results for
When people ask you, what do you do?, do you have a clear, simple elevator pitch in your back pocket or do you find yourself stumbling on your words? If the people you’re talking to look confused, it’s time for you to ditch your old thirty second commercial. When you’re
Interesting story I wanted to share with you for your business this week. My son Thomas and I recently began the college tour process. (Even though I’m not ready to let him go yet!) The best visit so far was St. Joe’s University because he got to sit down with
Fill Your Seminars with These 12 Tips Holding seminars is one of the most effective ways to attract high end clients to your business. Letting your audience spend spend several hours with you in a face-to-face, in person, teaching capacity is the fastest way to build the know-like-trust factor. The
Every business has competition — both directly and indirectly. So, how should you deal with competition in your industry? This is a hot discussion in many social media groups. Recently, I noticed a thread on Alignable on this very question that garnered over 1,100 comments. Many people joined the bandwagon
One of my new clients made a breakthrough discovery during our business coaching call recently that I thought would help you shortcut attracting more clients to your own business and troubleshoot your marketing. Dr. Nancy (not her real name) offers therapy and coaching services, but she was struggling to
Getting new customer leads is exciting, but that enthusiasm can quickly wither when you don’t know how to best convert leads into new clients. When this becomes the trend for your small business, you immediately ask, “why?” before seeking out solutions to combat your lack of sales from leads,
