With a job market that’s in a continual state of flux, many entrepreneurial-minded professionals are thinking of a great business idea and looking for ways to earn extra money on the side, sometimes supplementing income lost through downsizing, layoffs, or being underemployed. Chances are, you have a lot of marketable
Thinking of a good business idea is tough. Do you want to start a business, but have no idea what you would enjoy doing that’s also profitable? When it comes to running a profitable business, you want to come up with a great product or service idea that solves a
No business owner can know exactly what the future holds for their business, or what bumps in the road there might be on the path to success. Even so, every owner is aware that the more smoothly and efficiently a business runs, the more agile it will be in handling
One small error or oversight is all it takes to derail a marketing endeavor. When creating ads that make an impression, you want them to be memorable for the right reasons. The wrong reasons can prove fatal for a brand, especially in today’s hyper-connected world. These 10 advertising mistakes offer
First, the benefits of creating irresistible offers: As entrepreneurs and small business owners we all want to increase sales. But, getting the sale is not just getting one big YES. Rather, it’s about setting up a system that generates a series of yes-es. It’s important that you are able to
It’s funny how ranking high in search engine results locally can often be far more challenging than ranking high globally. That may seem counterintuitive, but in many instances it’s true. But just because it’s hard doesn’t mean that it can’t be done – and done effectively. In this article, we’ll
With the advent of social media and email marketing, printed advertisement has taken something of a backseat. However, its relevance cannot be overstated even today. According to published reports, 38% of US adults visiting a business’ online page based on printed ads. Wow! That is quite significant, don’t you think?
Generating leads is all about capturing a prospective buyer’s attention and compelling them to investigate further. And while you certainly don’t need to be a gifted novelist or best-selling author to create dynamic content that will generate more leads – in fact, the skillset of a copywriter is quite different
Today’s tips come to you from my friend and top PR expert, Gina Furia Rubel of Furia Rubel Communications. I asked Gina to share with my readers what her 10 tips would be for small business owners like you to generate a buzz to boost your business. So, here are
Self-doubt can sure kill your business success and prevent you reaching your full potential. But, it does not have to. To help you overcome self-doubt in a healthy, productive way, practice my 6 tried-and-tested approaches to helping you conquer your gremlins, so they stop getting in the way of your
