Stage Your Business to Succeed!
“If you keep on doing what you’re doing, you’ll keep on getting what you’re getting. If you want to get something different, then you need to do something different”
Profound quote isn’t it? …. So, of course, the translation to your business is, if you want to achieve different results by this time next year, you need to take a different approach from how you’ve currently been doing things in your business.
This is the key reason why it is critical for you to do a strategic plan each year for your business regardless if you are a Fortune 500 company, a small family run business, or even a solopreneur. Your strategic plan is your written road map that will help keep you from falling into the same ineffective patterns of behavior and from repeating out dated systems that are no longer worth your time and investment.
Better than that, your strategic plan is your road map that keeps you focused on what things you will now commit to doing differently this year — designed to getting you greater results than ever before.
You know, every time I share the opening quote with business owners and Entrepreneurs I find that 100% of them agree with the truth of this principle. But, you know what? I find that less than 10% of the small business owner audiences I speak to actually have a strategic plan each year.
The 3 biggest reasons I hear all the time from small business owners and Entrepreneurs on why they do not do strategic plans each year is:
1. It seems like an exercise in futility for me to set goals and milestones on paper when things in the past never went according to plan anyway.
2. Doing a strategic plan seems like a large daunting project that I frankly don’t have those large chunks of time to be doing.
3. I don’t know where to start in creating an effective strategic plan
Alright, so let me try to de-bunk some of these limiting beliefs, so that I can help you to accelerate your business growth in 2012.
First, think of your strategic plan as a staging plan.
So, if you’re the seller, you’re going to need to maximize the staging of your home to stand out from all your competition. There are so many other homes your buyers have to choose from!Your realtor or your staging consultant will walk you through room by room with their recommended list of changes you should make to maximize your home’s appeal to the type of buyer you are targeting. The homeowner typically, will have 2 common responses to the staging plan:a) Yes, I’ve been meaning to do that for years, but just haven’t gotten around to fixing that yet.
b) No, I never noticed that was a problem (because I live here I just get used to it and have grown immune to noticing that horrible wallpaper throughout the house)
When the homeowner follows the staging plan, he/she watches their home magically transform from drab to becoming the next coveted hot seller.
That’s what your strategic plan does for your business. It should serve as your room-by-room improvement list that will help you to attract more targeted buyers.
It can do even more than that. Your strategic plan is there not just to achieve your sales goals, but all your other business-related goals — like, here’s one I help small business owners with a lot: I want to work 10-20 hours less per week this year but still increase my profits.
Yes, I can help you formulate what you roadmap should look like in your 2012 Strategic Plan to help you achieve that goal of working less while still growing the business so you’re earning even more.
Now, as for the other 2 objections for not doing a strategic plan:
- Not thinking you have the time
- Not knowing where to start
You give me 1 hour a month and I’ll show you how to stage your business to have your best year ever!
If you truly want to achieve better results this year in growing your business and you are ready to commit even just one hour a week, I have a simple 1-page strategic plan system that I can hold your hand step-by-step and guide you to do.
If you’re interested in learning more about how you can invest 1 hour a week using my 1-page strategic plan system, I invite you to call me for a no-charge 30-minute discovery session to explore what that could mean for you.
But, hurry on calling me. Because good intentions often turn into wasting years from procrastinating on what you could have easily and quickly done today.
Why not call me now? My direct line is 215-292-4947 EST.
QUESTION: What is the most challenging part of working on your strategic plan to help you grow your business? Please share your comments in the box below.
About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development. Grab free valuable gifts and resources at http://www.ParamountBusinessCoach.com To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947.
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