Build a More Successful Brand Website
The Internet is a pretty crowded place. Getting noticed among all the other websites vying for your customers’ attention may not seem easy.
That said, it can be easier than you assume. You simply need to apply the right tactics. If you’re looking for a way to optimize your site so it draws in more leads (and yields more sales), keep the following tips in mind:
#1 Track Visitor Behavior
There are numerous heat map tools available which let users know where visitors are scrolling and clicking on their websites. Using one of these tools to monitor how guests behave on your site can help you better determine where certain offers and CTAs should be positioned for maximum effect.
#2 Track Conversions
Google Analytics offers site owners many ways to monitor traffic. Although it’s worth your time to experiment with its various features, it’s particularly smart to track conversion sources. This process essentially tells you which traffic sources are driving the most (and least) sales.
For instance, you might learn people who visit your site via social media channels aren’t making purchases. Depending on your strategy, you could work on improving your social media campaigns or using more of your budget to optimize channels which are already delivering strong results.
#3 Include a Video
Did you know 64% of online shoppers are more likely to buy a product after watching a video about it? Video content may cost more money to generate than simple text-based content, but it can also deliver a strong return on investment. Consider adding an explainer video to your site to boost sales.
Beauty brands, for example, might include videos of customers applying their products. If you run a coworking space, including a virtual tour could highlight what sets you apart from other shared offices in the area. One coworking space leveraged this strategy on their homepage to attract new members and improve their average time on site. These dynamic videos are a great way to give viewers a more accurate feel for your brand and your products.
#4 Include Testimonials
Savvy customers know they can’t simply trust you to represent your business honestly. However, surveys also indicate 85% of people trust online reviews to the same degree they trust recommendations from friends and family members. Thus, simply featuring reviews and testimonials on your site can help you turn new leads into paying customers.
#5: Test Landing Pages
Creating a website that maximizes your revenue is much easier when you experiment with different tactics to learn what does and does not work. That’s why you shouldn’t rely on one landing page for a particular service or product at first. Instead, A/B test different versions to see which one drives more sales.
#6: Audit Your Site
It never hurts to examine your current site in close detail to determine where you can make improvements to generate more conversions. Performing a conversion audit is often a smart first step to take during this process. Taking this step early ensures you know where you should focus most of your efforts when making changes to your site.
Again, there is a lot of distracting content on the internet. Keeping your visitors’ attention long enough to turn leads into customers requires designing a website that converts. These points will help you achieve this goal.
QUESTION: What is your #1 biggest challenge in your business when it comes to generating quality leads from your website? Shae your comments and questions below.
