For a sports team to be successful it takes more than just a superstar player, a strong roster of talented young backups or even state-of-the art training facilities. While all of those can be important factors, none of it would result in a winning unit without the help of one
As small business owners and entrepreneurs, you know the constant challenge that comes with having to wear all the hats. It’s no wonder how easy it is to get overwhelmed and overloaded. There is always so much, entrepreneurs want to get done, and they all seem to scream “now!” It’s
For most small business owners and entrepreneurs, sustaining business growth in today’s economy can feel like you’re treading water — which is unnecessarily exhausting when you’re doing those 52 weeks a year. A well thought out marketing plan to attract new customers is important factor to generate business growth. But,
Q: What are the most effective lead generation strategies for health care consulting companies? Dr. Kennedy Ononaeke Managing Consultant and CEO, Winning Edge Consulting, Ltd. Lagos, Nigeria A: Most, if not all, business managers in the service industry are wondering the same thing. We all want to attract more new clients to
Remember the movie The Devil Wears Prada? In case you don’t, it’s the one where Meryl Streep plays the single minded magazine editor. She lives for her power within the fashion industry. She can make or break an upcoming designer’s career as well as the ones of her subordinates. Self serving
Question: Dear Coach Cannon: What can restaurants learn about successful marketing strategies from other industries? Answer: In a down economy when budget is tight a great low-cost marketing strategy is in planning PR Events: PR EVENTS: Plan special PR events targeted to very specific market niches. 1. Define your niche
QUESTION: I am doing a trade show next month. How do I create a stand out booth? 1. If you have never exhibited at the particular trade show before ask the event organizer for any photos of booths from the previous year. Evaluate what the majority of booths have in
Question: “How do you get them to “buy into” your company vision/goals and carry them out effectively — not just having them understand what the goals/vision are, but really believe in the value of the goals/vision and carry them out in motivated fashion?“ 1. Have a higher purpose vision: most
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