Running a small business is by no means an easy feat. I always say that people with white collar desk jobs in large corporations get it easy. Everything has been laid out for you; there are company manuals, standard operating procedures, a communication hierarchy and you can always ‘go to’
Imagine the patience Thomas Edison must have had. He reputedly failed 10,000 times before he perfected the incandescent bulb. For 13 years he feverishly worked on it. Of course, he didn’t invent the light bulb, he merely worked on perfecting an earlier idea. And, he didn’t work alone either, he
Owning and developing your own business can be a stressful endeavor, which should come as no secret to most people. Even those who have never owned their own company will acknowledge the stress and headaches that can come with being the person at the top of a business. You are
For a sports team to be successful it takes more than just a superstar player, a strong roster of talented young backups or even state-of-the art training facilities. While all of those can be important factors, none of it would result in a winning unit without the help of one
As small business owners and entrepreneurs, you know the constant challenge that comes with having to wear all the hats. It’s no wonder how easy it is to get overwhelmed and overloaded. There is always so much, entrepreneurs want to get done, and they all seem to scream “now!” It’s
For most small business owners and entrepreneurs, sustaining business growth in today’s economy can feel like you’re treading water — which is unnecessarily exhausting when you’re doing those 52 weeks a year. A well thought out marketing plan to attract new customers is important factor to generate business growth. But,
Q: What are the most effective lead generation strategies for health care consulting companies? Dr. Kennedy Ononaeke Managing Consultant and CEO, Winning Edge Consulting, Ltd. Lagos, Nigeria A: Most, if not all, business managers in the service industry are wondering the same thing. We all want to attract more new clients to
Remember the movie The Devil Wears Prada? In case you don’t, it’s the one where Meryl Streep plays the single minded magazine editor. She lives for her power within the fashion industry. She can make or break an upcoming designer’s career as well as the ones of her subordinates. Self serving
Question: Dear Coach Cannon: What can restaurants learn about successful marketing strategies from other industries? Answer: In a down economy when budget is tight a great low-cost marketing strategy is in planning PR Events: PR EVENTS: Plan special PR events targeted to very specific market niches. 1. Define your niche
QUESTION: I am doing a trade show next month. How do I create a stand out booth? 1. If you have never exhibited at the particular trade show before ask the event organizer for any photos of booths from the previous year. Evaluate what the majority of booths have in
