Note From Yoon:
September is a great time to get refocused and refreshed.
With the kids back in school (here’s my youngest on the bus!)
and vacation season now ending this is the week to kick start your
business back into gear.
One great strategy to focus on this week is business blogging.
Enjoy this week’s blog article on blogging! Please share your
Business Blogging Tips to Attract New Clients
Blogging is one of the most effective ways to demonstrate your area of expertise and also increase traffic to your site. That is why a number of businesses use blogs, not merely to attract new clients, but also to connect and interact with your prospects on a regular basis. It is important to understand that blogging will be as effective marketing strategy assuming your blogs provide great content to your target audience.
You may wonder why you should blog for traffic, when there are a number of other online marketing techniques that can do the job for you. Here is why blogging is a good idea.
#1. Blogging is free – You can’t get better than free. All you need to do is add an extra page on your site or set up a WordPress blog page to get started.
#2. Google favors sites that add new content – The page rank of your site also improves each time you add a new blog post, thereby increasing the traffic. Updating your business blog on a regular basis adds high quality, meaningful content giving your site greater visibility in the search engines.
#3. Blogs reflect your expertise – Business blogging is a great way to tell the world what you know and how good you are in your field. When you want to gain the trust of your customers, post informational blogs on your site, offer tips and answer the common questions asked by them. Blogging is the easiest way to gain the trust of the audience by sharing of knowledge and information.
What to Blog About?
The next question would be — what should you blog about? Frankly, you can blog about any topic as long as it is relevant to what your offer is, your industry or your niche. To grab the attention of your audience, you should write about specific questions your prospects and clients frequently ask. Think about what your prospect’s greatest areas of struggle, pain and frustration is in their business as it relates to your area of expertise and that’s what you write about.
Tips on Choosing Your Business Blog Topics
Here are some useful tips that can help in selection of a blog topic.
#1. Industry Trends – Company blogs usually revolve around the hottest trends and events in the industry. Writing about these happenings, or giving your opinion or analysis about these trends through your blog is yet another way to tell your audience that you are up to date.
#2. FAQs – As mentioned earlier, blogs that answer the commonly asked questions will increase your readership immensely. Think of 10 or 12 questions your prospects ask you the most when they are considering hiring you.
#3. Case Studies – You can also blog about your client success stories which is an effective way of telling your audience how you have helped other clients. They help the readers relate their problem to the one discussed in your blog and keeps them hooked to your website longer. Make note, case studies work best when they are real stories and not fabricated.
Now that you know why you need to blog and what to blog about, what else is getting in your way of leveraging blogs so you can attract a steady flow of new clients?
Please share your comments and questions below.
Here’s to Your Success!
About Yoon Cannon: Top business coach Yoon Cannon has helped thousands of small business owners, entrepreneurs, coaches, consultants and sales teams achieve dramatic results in growing your business. Over the past 20 years Yoon has started 4 successful companies and sold 3 of them. She offers fresh insights as a seasoned business growth expert. Yoon delivers proven process for your sales, marketing and management development. Grab free valuable gifts and resources at http://www.ParamountBusinessCoach.com To book Yoon to speak at your next event email: YoonCannon@ParamountBusinessCoach.com To schedule a complimentary business coaching consultation call (215) 292-4947.
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